Harnessing Involvement Data To Uncover Key Indicators & Improve Retention
“For many students at our institution, being involved is a luxury. Presence allows us to meet them where they are and provide programming that is relevant to their needs and their future goals.”
Prior to purchasing Presence, Adams State used another card swipe system to track student swipes in and out of various areas on campus. The card swipe system tracked anonymized student swipes, which only provided Adams State with aggregated information.
For example, at the end of the school year, they would know that they had approximately 60,000 swipes entering into the fitness center, but did not know how many students represented that number or who those students were and were not.
Because of this, data was inactionable, and ultimately, not supportive of improving the student experience.
When Adams State purchased Presence, they replaced all campus engagement-based swipers on campus with Presence card readers. This allowed activities staff to monitor both in real-time and longitudinally what types of programs and facilities students were engaging with on campus.
As an institution that serves a significant number of first generation and low-income students, it’s critical that Adams State understands, at a granular level, which students are showing up and which are not. The move to Presence made that knowledge possible.
“Presence’s data insight is a gift. We can see in real-time not only which students are participating, but which students are not. That’s a big question for us, and it’s one that our student leaders are now asking as well.”Jeni Carter
And remember the Fitness Center’s thousands of inactionable swipes? After the move to Presence, Student Activities staff was able to see, in real-time, how many students were in the space, and also allowed system administrators to see the demographic breakdown of students who were showing up to the Fitness Center. To their surprise, Adams State found that 85% of fitness center users were men, although only 52% of the undergraduate student population were men.
These insights allowed Adams State begin analyzing why women weren’t going to the fitness center. They formed a committee to begin implementing changes, and today, the fitness center’s attendees are in line with the institution’s gender distribution.
Adams State continues to use Presence’s real-time, highly detailed data to develop strategic plans to best serve their student population across all aspects of the student affairs division.
“We’re currently in our review process with the Higher Learning Commission, and being able to just pull the reports we need from Presence has been an absolute life-saver. It’s so easy to do; you just tell it the metrics you want to see, and boom, they’re there.”Aaron Miltenberger
In the Adams State University 2020 Strategic Plan, goal #2 is “student success.” That is defined as “[addressing] diverse student needs by offering varied learning opportunities and support services for all students to achieve educational, personal, and career success.”
First generation students are less likely to get involved in co-curricular programming on campus, and as an institution which serves underrepresented students, Adams State is particularly focused on helping their first-generation, low-income, and minority students get involved.
“For a lot of our students, it’s all about academics. Students might think ‘I came here for a degree because I want a good job,’ so we show them that being involved means gaining the skills you need to go and get those awesome jobs.”Jeni Carter
With Presence, Adams State is able to educate students around the importance of experiential learning.
Collect student participation data in real-time.Learn More
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