Student Involvement Opportunities: 5 Reasons To Track Attendance at Campus Events

There will always be ways to improve student involvement opportunities. As each new class of students begins their college career, they bring with them new interests and new challenges. A major part of a student affairs professionals job is to tailor events and experiences to the students needs. Creating opportunities that encourage students to get involved will help increase overall student retention and graduation rates. Tracking an events success and  attendance will assist in planning successful events in the future.

1) Measure Campus Event Success

Attendance may be one of the most important measures of an event’s success. An event with high student turnout should be considered an amazing learning opportunity. You should ask yourself the following questions:

  • What made this event so successful?
  • What are the students most drawn to?
  • What are the students not interested in?
  • How did students find out about this event?
  • What time/day is the event?
  • What could be changed to make it better next time?


2) Streamlining Campus Event Check-in

Checking students into events is something every university should be doing. Event check-ins are an amazing opportunity to gather valuable data about students and events.

It’s easy to frame this process as something that can be tedious and time consuming, but there are ways to streamline this process with options as simple as swiping student ID’s with newer card swipe technology.

3) Marketing Analysis

This is an excellent time to engage with students, that are attending, and find out how they heard about the event. What was the most effective means of students becoming informed about the event?

  • Was it through social?
  • Did they receive an email?
  • Was it by word of mouth?
  • Did they see a paper Flyer?
  • Other?


4) Determine Optimal Days & Times To Host Events

There are definitely better times to host events than others. Knowing these times is crucial to having a high number of students show up to an event.

These are factors that will vary greatly between different universities and campuses. Tracking days that event attendance is high will help for planning future events on optimal days and times.

5) Replicate & Make it Better

By gathering and combining all of the above data, you are able to create a clear vision of initiatives that are working and those that are not. Combining successes from past events will help to start defining a formula that works and is successful among your student population.

Beginning to track an events success and attendance with the above methods is a great start to increasing student involvement opportunities at campus events. Keeping track of this data will help tailor events to new classes of students and assure you have planned and provided the best event possible.

Dustin Pankow

About the author: Dustin Pankow is the Director of Opportunities here at Presence. Learn how we can help get your students involved.

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